Product: Instagram Secrets by Jeremy McGilvrey
Our Rating: 10.0 out of 10.0
When it comes to using social media for business revenue, it is a given that Instagram is THE place to be. Many businesses within a vast array of niches are using Instagram to drive MASSIVE amounts of traffic to their websites, offers, and products.
And it isn’t just businesses that are already established that use this great platform to drive sales and revenue. In fact, people, when properly equipped, are able to CREATE business solely from traffic and engagement from Instagram!
The obvious question is HOW can one be equipped and acquire the skills to create a business on Instagram? What skills and tools does one need in order to drive revenue and sales from Instagram? You can gain these skills from Jeremy McGilvrey’s Instagram Secrets. It is without a doubt THE SOURCE you need if you’re new to using Instagram as a business platform. First I will give you a general overview of the book’s contents. After that, I will highlight the key points (in my opinion) that will help you with your Instagram business journey.
McGilvrey begins Instagram Secrets explaining how you need to properly understand the Instagram environment and its basic parameters. Key highlights from this section include that fact that Instagram is 99.9% on mobile phones, not PCs. Hence, every decision that you make with your Instagram business HAS to take this into consideration when making content and decisions.
Another ESSENTIAL part of this first part of the book is where he covers the basics of setting up your business profile on Instagram (these are basics that you would never consider or worry about on a strictly personal Instagram page). Here Jeremy walks you through how to set up your ideal Instagram username, design a simple but effective logo, and how to set up your bio and profile that generates buyers for your product and service. (Chapters 1-4)
Another huge issue when first starting on Instagram is HOW can you produce quality content on a regular basis? In chapter 7, Instagram Secrets will show you not only how to choose your perfect niche, but also how to steadily generate flows of high-quality, engaging photos in under five minutes daily. It also will explain to you how to time your posts for maximum exposure in the form of likes, comments, and (most importantly) BUYERS! (Chapters 7-8) After this Jeremy talks about the importance of using famous Instagrammers to promote your page and products. This shout out strategy is one of the KEY strategies that Instagram Secrets will teach you to implement. In doing this, you will not only make money from selling your products and services, but you will grow a flourishing community within your niche. Instagram Secrets will show you how to nurture this new community of yours and how you can leverage engagement groups to continue growing it for years to come. (Chapters 10-11)
Chapter 13 delves into the FACT that the secret weapon to use to drive sales, engagement, and virility is the proper use of videos on your Instagram feed. Jeremy also dives into the studies that show how videos capture our attention at WAY higher percentages than regular photos. In addition to the visual aspect of your content, Instagram Secrets will also show you how to craft tight and effective captions that will get your followers to take ACTION on your posts! (Chapters 13-14)
After having laid this foundation, McGilvrey spells out how you can turn your followers into dollars. He splits this first portion into three different chapters. He begins with a step-by-step guide on how to create digital products to sell online (by digital products, he means e-books). After this, he also dives into how one can go about selling both physical and digital products on Instagram. Lastly, Jeremy covers options for those who either do not have digital or physical products or who have no desire to create one.
If you do not have a physical or digital product to sell or you do not want to develop one, then Jeremy offers another path to travel on for your Instagram business. This other option is affiliate marketing. With affiliate marketing, you have no need for a product or website of your own. All you will need is an audience to derive traffic from and other peoples’ products to promote. There are many Instagram accounts that thrive based solely on this model (Millionaire Mentor for example). Jeremy ends this last section with what he calls the “8th Wonder of the World,” that is the use of sales funnels to automate your online marketing on Instagram (and your email marketing).
While Instagram Secrets is a gold mine of information on using Instagram for your business, two key clusters that are of key importance from this book.
- The first is that it provides you with the ESSENTIALS to start your business off right on Instagram. These essentials include choosing the right username, developing your bio and profile that generates buyers for your product and service, setting up your CTA (call-to-action for your promotions), and designing a simple but effective logo for your account. These are extremely important! Branding correctly from the start is KEY since this needs to be set up correctly from the beginning. These need to properly in place before you can focus on growing your account, developing your shout out strategy, and designing/promoting your digital, physical, or affiliate products.
- The second key cluster is Instagram Secret’s step-by-step blueprint on how to monetize your Instagram account. This includes how you can create your own digital products, how to sell both digital and physical products, promote affiliate products if you do not have or desire to develop your own products, and how to properly use shout outs to promote your account and products.
As I stated at the beginning, when it comes to using social media for business revenue, it is a given that Instagram is THE place to be. Many businesses within a vast array of niches are using Instagram to drive MASSIVE amounts of traffic to their websites, offers, and products. It isn’t just businesses that are already established that use this great platform to drive sales and revenue. In fact, people, when properly equipped, are able to CREATE business solely from traffic and engagement from Instagram!
Instagram Secrets by Jeremy McGilvrey walks you through the HOW to when it comes to starting an Instagram account for your business. It is available for purchase on Amazon, but it also is available directly from Jeremy McGilvrey for FREE (just pay for shipping)!!!
To our success,
Joshua R. McIntyre