What is the first thing that you notice about a business or brand when you encounter them? For example, what do you think of automatically when you hear or think of Nike, Starbucks, or Apple? It’s their logo! It’s the checkmark, mermaid, and the bitten apple that you automatically associate with their brands.
Your logo represents you and your brand. You have only once chance at a first impression. And this is just as true for your brand and business’ Instagram page. So, the logical question is how are you to create an Instagram logo for your business page?
As you know, Instagram is mostly mobile-minded. That means that everything that you do on Instagram must be done with this feature in mind. When people see your logo in their feed, it is a very small picture. With such a small visual space available, you have to capitalize with less of a second of your potential follower’s attention. To do so, you have to have a logo that stands out in people notifications and feeds.
There are two steps to do in order to create an impactful logo for your business or brand’s page.
Two Simple Steps
(1) Be Bold
Your logo has to stand out! It will be on every single post that you make, on every story that you post, and pop up on every notification that your followers and potential followers will see. Your brand will be built and known based solely on your name, your logo, and your content. Your logo has to catch people’s attention if you ever want your brand name to be recognized.
(2) Be Simple
Leonardo da Vinci said, “The ultimate form of sophistication is simplicity.” The largest and most successful Instagram pages’ logos are not complex. They tend to be simple and to the point. Take Nike’s checkmark for example. You don’t have to think about it at all. You automatically know what it is when you see it. There is no need to make your business Instagram logo unnecessarily complex. Simple and clean will usually get the job done.
Jeremy McGilvrey gives a great piece of advice on creating a business Instagram logo in his Instagram Secrets best seller. He explains that a lot of business pages on Instagram use “simple typeface logo over a contrasting background.” A great example of this would include Jason Stone’s Millionaire Mentor or Achieve The Impossible’s Instagram page.
To our Success,