The last thing that you want on in Instagram profile is a wordy, sloppy, or aesthetically unpleasant bio. Nothing can damage your business and brand’s first impression on Instagram more than a sloppy, unprofessional Instagram bio. But before we dive in, we need to answer two questions, (1) “What is an Instagram bio (or profile)?” and (2) “How Can I create an Instagram bio that generates buyers.
What Is An Instagram Bio?
First off, your bio or profile is the text found directly beneath your logo on your Instagram app homepage. When you glance at it or other profile’s bios, you will immediately see that it does not allow or contain much space for text.
So you will have to keep this in mind when you are crafting and assembling your bio for your page. This will be key since you need to make a great first impression to your potential followers and potential customers.
How To Create Your Instagram Bio
There are many acceptable ways to set up your Instagram bio. I personally prefer to use bullet points for each line of text and have each separate line contain a separate phrase. You also can use emojis as the bullet points if this fits your profile niche and style.
I like using the bullet point style for one simple reason. It helps your bio neat and clean so that others can understand your profile’s content easily and quickly.
How to Put Your Instagram Bio Together
The first thing beneath your Instagram logo is your profile name. Most people or companies simply put their names in this space.
However, if it suits your business or niche, you can put a marketing slogan or keywords for your niche here alongside your name. This way when people search these keywords on Instagram, your profile has a higher chance of getting discovered organically! Jeremy McGilvrey discusses this tactic in his Instagram Secrets when he says that companies like Nike could put their “Just Do It” slogan in this space if they wished.
Once you have decided the direction you want your profile name to be set up, you are ready to move into the meat and potatoes of your bio. You typically have three lines of space in your bio above your link (website, squeeze page, etc.).
Your first line should focus on your business/brand’s WHY. You did not create your business and brand? Why should people want to follow your account? You want to use this space to attract to yourself your core audience and dream clients that you desire to do business with.
Your second line should follow lockstep and focus on your brand’s WHAT. What is it exactly that you do? What do you want your potential audience to know about your business or product?
A third line should be an introduction to what you are promoting or offering in your profile link below your bio. This line is KEY to driving traffic to your offer or product. A nice tactic that a lot of prominent Instagram profiles use is the downward finger emoji that points down toward your profile link. This will bring some contrast to the plain text of your bio all the while showing people where they can find your product or service.
Now that you have the foundation of your bio set up, you need to set up your link for your product or service. It is helpful to have your URL to contain similar language to your product, service, or company name since it will make your link less likely to be mistaken as spam. This can be accomplished easily if you’re using a link shortening service like bit.ly or something similar.
Although others may differ in opinion, it will keep your bio clean and crisp if you limit it to a four-line minimum. This will be heightened with the use of bullet points or emojis mentioned above. The finishing touch on your Instagram bio is putting your contact info for your followers. This can be through email, Instagram DM, or even a telephone number.
Also, if your Instagram profile intends to make use of other people’s work, you need to have a statement in your bio that gives credit to the photographers or users whose work you make use of.
To our Success,
Joshua R. McIntyre (@therealjoshmc)
P.S. – If you found the statements from Jeremy McGilvrey in this article interesting, then click here to see my review of his groundbreaking Instagram Secrets book.